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Writer's pictureSam Dvorin

Spend Summer 2022 in Dubai | Performances & Events

Updated: May 25, 2022

Spend Summer 2022 in Dubai | Performances & Events


Dubai, United Arab Emirates, is by far one of the most luxurious and modern cities in the Arabic world. Nowadays, it is more affordable. The city, which did not exist until about 50 years ago, is now one of the most modern, and they are hosting a variety of events and performances this summer.


This summer, music fans will be treated in a city located in the Sahara desert with promising events. Have a look and book private and corporate entertainment in Dubai because as the weather warms, so does the music.



Dubai Summer Surprises


A range of family-friendly activities will take place in Dubai from Friday, July 1 until Sunday, September 4.


The goal of the organizers of Dubai Summer Surprises, which began in 1998, was to establish the most populous emirate as an international summer destination to which travelers from all over the world would throng. This festival of family entertainment is especially pleasing to shopaholics because, during that period, there will be current discounts in as many as 7,000 stores and boutiques.


Dubai Summer Surprises features a variety of artistic and cultural activities for people of all ages, from Live music, and theater performances to art workshops, bringing the city's culture to life. Source



Manifestations


Jazz Music Nights at the Theater of Digital Arts


Take in the works of renowned artists as you swing into the jazz period many times this summer. Discover how some of the most imaginative multimedia exhibitions and artists in this remarkable must-see show that incorporates jazz as an energizing element.


This event lasts two months and features various digital art genres such as multimedia exhibitions, modern immersive installations, virtual reality art, solo performances, and all of that is followed by jazz music.





Dubai Festivals and Retail Establishment


Dubai Festivals and Retail Establishment (DFRE) has announced new dates for its retail events throughout the DDS of 2022.


There are 17 festivals on the schedule, including citywide events, activations, and experiences that promote Dubai as a retail and leisure destination.


Ahmed Al Khaja, CEO of DFRE, remarked on the long-standing collaboration between DFRE and its strategic partners and important sponsors:



“The ongoing success of Dubai Shopping Festival and our wider retail calendar is testament to the unwavering support we receive year after year from our partners and sponsors. DSF has now grown into an internationally acclaimed event that has raised the profile of Dubai as one of the best places to live in, work in, and visit and I would like to extend my thanks to everyone involved in making the 27th edition truly memorable."


He added: "This will also help us capitalize on the increased footfall we anticipate into Dubai as a result of aligning our calendar with that of many of our key inbound markets.”



Concerts

If you are in Dubai this summer, here are some must-see concerts:


  • UK Pink Floyd Experience


Starting on June 16, this live gig is a popular event for Pink Floyd fans who can reminisce about their favorite rock songs at the Dubai Opera. The band's well-known songs, a breathtaking video projection on a large circular screen, and a light show that tries to replicate the ambiance of earlier performances are all worth seeing.


  • Louis Tomlinson


The show is part of his first solo world tour, and Mr. Tomlinson will perform for fans at an award-winning studio in the UAE. The concert was originally scheduled for 2020 but was postponed owing to the Covid outbreak. The date for this summer has been set for July 2, and tickets have been on sale since May.



  • Whitney Houston: The Perfect Tribute


On June 25, QE2 will present a theatre performance honoring American singer Whitney Houston, who was known for her wonderful soprano voice and stage presence and sold more than 200 million albums worldwide before her death in 2012.


Sales Pro


motions


Dubai Summer Surprises also provides the city with a variety of arts and cultural activities. The long-running summer extravaganza will include thrilling events, live music, solo performances, discounts, promotions, family entertainment, special deals, and massive raffles to win fantastic prizes.


The event will bring the city's culture to life this summer, with everything from theatre performances to artistic workshops. Winners will receive cars, daily jackpots as high as AED10000, luxury stuff, and event tickets. Over the summer, AED100,000 will be given.


More than a thousand brands will participate across more than four thousand outlets offering 20 to 75 percent off on selected items. Retail outlets like Nike, Sun & Sand Sports, and Supercare Pharmacy, recorded double-digit sales growth during 2021 compared to the corresponding period in 2019 and before.


Growing popularity


During the summer, Dubai is a very popular destination, with an increase of roughly 2-3 million visitors per year compared to the previous year. However, the pandemic also affected the DSS, and in 2020 only 5.5 million people were recorded, which is three times less than in 2019.



Last year, there were around 7.28 million international tourists, a 10% increase over the previous year, and at least 10 million foreign visitors are predicted this year.


In the last several years, Dubai General Entertainment and Dubai Corporate Entertainment offerings attracted the highest satisfaction scores at 73.7 percent, followed by Business Events and Meetings at 72.8 percent and Family Entertainment at 71.3 percent. They expect 2% growth this year.


You can read more in Dunai Annual Visitor reports 2019, 2020, and 2021.



Final Thoughts




Throughout 2021, Dubai's tourism ecosystem outperformed several of its expectations with events, manifestations, and festivals keeping the city at the forefront of the world's leading tourist destinations.


In the future, Dubai's efforts to portray itself as the world's most livable city will help expand its tourism appeal, direct and corporate entertainment shows, and acts in new markets, boosting visitor numbers and driving growth across the sector.


Because of events like the DSS, Dubai is well-positioned to continue growing in the coming years and beyond.


Book your stay in advance to get the best Dubai package deals and enjoy some of the over a hundred live performances scheduled throughout the summer.















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